The artist’s fascination with mermaids comes from their legendary powers of seduction. Her overtly girly figures adhere somewhat to a traditional pin-up aesthetic, but their curvy silhouettes and pointy, weapon-like eyelashes are Bei’s declaration of female strength.
Influenced by her Chinese upbringing and the Japanese superflat and kawaii movements, Bei creates ultra-feminine yet assertive women. Bei is a self-described “cartoon mer-dashian” who focuses on body positivity. Both the shade, an opaque cool pink with gold sparkle and the name, Trinket, perfectly aligned with the mermaid theme. Like fellow indie brands KG Beauty, Saucebox and Bitter Lace Beauty, Sugarpill stayed ahead of the mermaid makeup curve by releasing a liquid lip color in limited-edition packaging featuring a mermaid illustration by Australia-based artist Bei Badgirl in early 2016. This was more like the Irish selkie or the Greek siren: a spirit whose only job is to tempt, destroy, and feast on the weakness of men.” “In a sense, Simone Rocha brought the ultimate mermaid makeup-but not the iridescent girl crush of Splash. We took a red metallic foil on others, and a pink one, you'd say it's like one of her headbands, but for your eyes." Faran Krentcil, writing for Elle, remarks that the striking effect recalls the beautiful but deadly allure of mermaids described in traditional folktales and myths. So we took a flat black foil, a little thicker than you'd think, on some girls. "To reference the ways Simone uses jewels and headbands and all that. "We wanted to make almost another accessory on the lids," de Kluyver said.
ESTEE LAUDER COLOR FANTASTICAL LIPSTICK SKIN
Makeup artist Thomas de Kluyver, Global Makeup Artist for Gucci, was inspired by the invigorating sensation on one’s skin “when you go swimming in the cold ocean, and you put your head all the way under." Lips and cheeks were left bare, but pieces of unevenly shaped foil were added to the eyes for an unexpected, otherworldly burst of metallic sheen. All three portrayals uphold conventional beauty standards, especially the notion of “natural” beauty whereby women (and mermaids, by extension) are expected to have clear skin, long flowing hair, sparkling eyes, and a glowing, youthful complexion yet not appear to be wearing much makeup. In mermaid form Scylla displays a mimimal look however, it is used as a weapon, hiding her true self in order to lure men to their gruesome deaths. Unlike Madison and Ryn, Killer Mermaid’s Scylla switches between classically beautiful mermaid and hideous monster rather than mermaid/human. Their lack of noticeable face makeup when on land points to a more realistic presentation of mermaids in that makeup isn’t used to convey their magical or transformational abilities, but to show them as true creatures of the ocean for whom makeup, at most, is just another human curiosity. Madison and Ryn, the mermaids in the film Splash and Freeform TV’s Siren are for the most part shown bare-faced, with just a hint of eye definition.
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